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Creating a Breast Cancer Awareness campaign had always been a top priority for my Marketing Director and I. When brainstorming last year we knew we had a great campaign idea. We partnered with women from each department to
build the voice/tone and message which led to us creating 
Pink Moment. 

During one of the brainstorms, we were discussing the final tagline, "We love jugs", when one of our web developers came up with the idea to add "but jugs don't make the woman".  This
is why I love collaborating with a team. 

The Pink Moment is for the fight. It represents the moments within the journey that bonds us to one another through compassion, empathy, and love.

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